A magician never reveals their secret but a fashion blogger will totally tell all in this behind the scenes look at how to write an outfit post!
Outfit posts are the main event around here and they’re my favorite content to create! They also take the most work to write and publish.
For fellow bloggers and curious minds, I wrote this post as a step-by-step guide of what it takes to put together an outfit post from start to finish. Please enjoy!
Brainstorm Outfit Ideas
Every great outfit post starts with, well, a great outfit! I turn to my moodboard (learn how I use it here) to get the ultimate inspiration.
Put Together Outfits
Next I sift through my closet and pull out anything that catches my eye. I’ll hang outfits on a hanger and set them aside to try on when I’m done.
Take Outfit Photos
This is an obvious next step. After I’ve picked out the best of the best looks, I venture to take outfit pictures! Learn how I take all my selfies with just me and my camera by reading this post.
(you can check out this outfit post here)
Since I take all my pictures solo, I’m always excited to download them onto my computer and see how they turned out.
You’d be surprised to know that my favorite editing program is GIMP! It’s free, user-friendly, and has features similar to Photoshop. I’m not fancy. 😉
Upload Everything Into WordPress & Draft a Post
This is where the grunt of the work begins – everything else was a cakewalk until this step!
First I do some keyword research. My go-to programs are:
Next I create a title which helps me keep my outfit post focused. The programs I use are:
Now it’s time to start writing. I used to stare at the blinking cursor until words came into my head but that got old fast. Google results came up blank when I searched “how to write an outfit post” so I decided to take matters into my own hands.
Being the visual person that I am, I came up with a questionnaire that I fill out before every post. It pushes me to think of my outfit and my readers from a different angle. I’m also able to see patterns in my thoughts and connect them all together into a cohesive post.
This has been a game changer for me! I created a similar document that I would highly encourage you try out if writing is your weak spot – or if you’re just curious how it might help.
Once everything is written, I get into the gritty details of the post. I try to please the SEO bots (the Yoast SEO plugin on WordPress is my bff), track down affiliate shopping links, write up copy for social media, run everything through a spellcheck program (I like this one), and eat a four leaf clover just for good luck.
Wash, Rinse, Repeat
After everything looks perfect, I hit publish and start pushing the post on social media. Then I rinse and repeat!
Who would have thought that posting some pictures and words actually took so much work? But it’s totally worth it having a place to share my style and knowing you guys love what I’m doing just as much as me!
If you found this helpful, please share it with a friend and Pin it for future reference! All this work would be useless without the support from all of you. Thank you for everything!