Guys, it’s 2015, is it really still worth your time to review products on your blog or has it become totally passé? When you want an honest opinion, do you read bloggers or go straight the reviews on a website?
This post will to dive into this topic and debate whether it’s really worth it to write product reviews anymore or not.
Product reviews are the bread & butter for most bloggers. I know because I am one! For me, it’s been a great way to connect with new brands, try out cool things, and then tell the internet just what I’m thinkin’.
But recently I’ve felt very indifferent on this topic so let’s explore that…
What’s the big deal about reviews?
Blogging is a business and part of that business is getting monetary compensation in exchange for writing reviews about different companies.
In a world where writing a review is as easy as having a Yelp account, why are bloggers getting paid to write about these things on their blogs?
A reader might not know what entirely goes into the making of a single product review on a blog. Most of the time, bloggers get paid and are given writing prompts beforehand from the company to ensure they get a positive review. While it’s stressed that they should be honest, very rarely do you read poor reviews on a blog, right?
Bloggers Under Pressure
As a blogger, there is a certain pressure to perform for the company, especially when a paycheck is involved. No matter how awful a product is, your job is to sell your audience on it even if that means pulling out positives from thin air.
Though, if you’re following a good blogger then they want your trust and will do whatever they can to only review products that align with their values. Even so, what if the product disappoints them after they’ve already invested so much into a review? Then what?
Would they still write the same review, be that good or bad, if the company sent them a product for free without compensation? Do you think they would write something negative even if meant severing the relationship they built with a company?
Bloggers and YouTubers are kind of our new celebrities (this video sums up my thoughts perfectly!) and their voices hold a lot of power. They wouldn’t lie to us, right?
Should we trust strangers?
When you’re shopping online, chances are there is column of reviews left by real customers who’ve bought the product. These reviews are almost always brutally honest and maybe even a little comical.
The problem is, these are faceless people you’ve never met! For all you know, they could be internet trolls who are out to confuse your shopping habits.
Because of the anonymity of those reviews, you’ll likely feel more comfortable getting product recommendations from your trusted internet influencers whom you already have a long standing relationship with. Which if you do that.. you’ll be right back where we started in this post.
So WHY do you write product reviews?
Where do you stand on the blogger vs. anonymous product reviews? Is it better to trust the review of a blogger you know and love? Or is it better to take the unpaid opinion of an anonymous stranger on a company website? Do you think we shouldn’t question the ways of the internet?
These are the big questions and I’d love for you to sound off in the comments below!
P.S. If you’re a blogger yourself, please be careful about what you endorse. People like me are counting on you!